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When you are done reading articles on this site, you will know how to
turn any idea, dream or hobby of yours into the profitable Internet
project.
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In the same time, you will be saved from the need to go through the
humiliation of the "first Internet project" yourself, you do
not need to do all the typical mistakes and you don't need to
"enjoy" the logical concequences of these mistakes.
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You will be
walked through the experience, step by step.
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As Robert Allen says in his classes "I don't need this treasure map.
Take me to the mine!"
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There are little things that should be done for the site to work for
you, but
these things are usually not explained properly.
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For example, you have
the eBook, software or something else to sell - how do you receive money?
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Well... You will find this and many other answers on this site.
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To warn you in advance - it is NOT a "get rich fast" technology. There
is some
work involved, and there will be no six digit numbers, especially at
the beginning.
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But... Imagine, that using this technology you can put up
a site generating modest $50-100 per month (it is a reasonable
estimation).
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Will it be a lot of work? No. Something between one week and one
month.
And then you will have this revenue stream for a LONG period
of time, growing slowly, while you are working on the next site...
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The Replacer software is distributed AS IS. The author
is NOT responsible for any results - you download and use it
AT UOUR OWN RISK. Also it is recommended to make backup copies
of the files you are going to modify, especially until you
are familiar with the software.
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The Replacer Utility provides all you with
all functionality you need to successfully perform a
search engine position optimization of your Web site.
New features are added often.
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For now the Replacer can
automate the following tasks for you:
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Replace any text BETWEEN replacer-specific tags for all files in the
selected directory (with subdirectories).
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Very useful when
you need to change navigation bars or something like this
(Yes, you can do it using stylesheets.
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But Search Engines do not
like stylesheets, so it's your choice).
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Perform the web site visibility analysis.
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Visit one or more of
the Search Engines of your choice and find
out what is the rating of your Web site for each keyword
combination that you specified.
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Try to do it manually and you
will see why Replacer is a MUST.
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Visit Overture search term suggestion tool to find out how high
is the DEMAND for the keywords you are planning to use.
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It means
- how many people performed a search for this keyword.
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Targeting
keywords with low supply and high demand will
improve site traffic signifficantly.
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Get keywords suggested by the Overture for all your "initial"
keywords.
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This way you can start say, with "hypnosis" and end up
with the list of most popular combinations that include this
word, like "learn hypnosis", "hypnotic seduction"...
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Visit the Search Engine of your choice to find out how high the
SUPPLY of the keywords from your list is.
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It means - how many
pages are "out there" competing with you for this keyword.
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Run a search on all SE you specified in your Replacer
description file and grab keywords from the first N pages
for all results.
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It means - steal KEYWORDS from your competitors.
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Download the Replacer archive. Unzip it in the directory where you
want
this program to resign.
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Some programs that you can download from this site can work
together.
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For example, the Trader
stock trading similator can use the data from the
Stock Downloader, together with the Cortex Neural Networks,
to analyze these data.
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If you want to have this kind of functionality,
you should create a common folder, called (for example) S_PROJECTS,
and to unzip all software in this folder. The sub-folders will be created
for
you automatically.
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When specifying options in your Winzip software, make sure that
all subdirectories (subfolders) are restored. Usually it is the default
setting
for the WinZip. Installation is complete.
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On 20-May-2003, the S.Projects changed the passwords for all the
software.
If you have purchased the software before this date, we strongly advice
you to make a backup copy of the entire folder, prior to re-downloading.
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If you choose to register the Replacer, you will
need to enter the password (provided by e.mail after the registration)
into the
registration prompt.
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Replace operations with tags
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The following is an example of a task where the Replacer
can be very useful. You have a Web site. You have a copy of it
on your local disk of course, and you want to make some changes.
For example, you want to replace the table that looks like:
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Assuming that this is the main navigation table of your site,
you will have two copies of it in every HTML file - one at the
top of file and one at the bottom.
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Replacing it in all 198 files
that you have can be time consuming, especially if it is done
every time you add or change links (once a week?).
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With the Replacer you can create the Replacer-specific
tag around your navigation table, that will look something like that:
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When the replacer finds this construction, it will find the
this_is_nav_table variable it its database and insert whatever
text is associated with it between the opening and closing
tags.
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What is the Replacer database? Technically, not a database.
It is a text file that contains names of variables and the text
associated with them, so let's call it a description file.
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Also we need to list file extensions - we do not want to replace
something in the GIF files by accident! To do it we place the
mandatory first line (it can me multiline) in the description file:
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It is important that the <!-- replacer_this_is_nav_table -->
is positioned at the beginning of a new line of a description file:
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Here you can take a look at the sample search and replace
description file or to take a look
at the one that comes with the Replacer archive.
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The main screen of a Replacer looks like this
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The Source File field is for the description file and the Target
Directory field is for the directory that contains files to be
modified.
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When you do aggressive search engine positioning it is very
important to know how high your web site is ranked by the
Search Engines.
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Ideally you want to be able to find out on which
of the SE result page is your web site located - if it is there at
all ;)
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To do it by hand you need to perform the following series of
operations:
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For each keyword combination (for example from the META KEYWORDS
of your Web page) perform the search in each of the SE you are
trying to position your site with.
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If your site is not on the first results page - click on the second,
wait until it opens and check if your link is there.
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And so on - for each SE, for each keyword combination and for each
page - until you found your link or until you give up.
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The Replacer utility can do it for you. Take a look at the
sample output of web site performance analysis
that I did for one of the sites of mine.
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First, it will provide you with the positions (page numbers)
for all your keyword combinations.
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The list is unsorted, as all SE are presented in one table.