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Name for the reports that Replacer generates.
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The answer, that Overture produces, is a table, first column
containing a number (demand),
and second - a suggested keyword.
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This string contains patterns to parce this table (patterns between
<supply>
and </supply> and <demand> - </demand>), while the
pattern between
<main> and </main> is for the information that war returned
before the table, for
the "main" keyword.
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It is possible to use the Replacer Utility to find out what the
supply and demand for the keyword combination (I will call them
keywords but they are phrases like "learn hypnosis") is.
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By the Supply I mean how many pages are available through the
particular search engine and by Demand - how many people are
looking for this keyword.
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To find out what the supply is, we run a query on the Search Engine
(like Google).
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The only thing to keep in mind - we need the SE
that shows the "total pages found" or something like that.
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In the se_pos_dsc.txt file you will find a sample description for the
Replacer.
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Let's say we are planning to use the Google. The Replacer always uses
the topmost SE for Supply, so if you want to use another SE, move
its description to the top of the list.
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Perform any search on Google and take a look at the HTML code
of the page with results. Find the number of result pages.
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It will be something like (plus HTML tags) "Results 1-10 of about
2300". We need to specify the search template for this page.
In the Google case it will be:
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You can see that the "*" replaced the part that can vary.
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To find a demand we use Overture Search Term Suggestion Tool. It
will return the number of times particular keyword was used
to search the Overture during the last month.
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Find the "Overture in angle brackets" block in the
se_pos_dsc.txt file (you can save
this file under the different name). The second line describes
the template for the query and you should already be familiar
with it from the previous chapter (finding SE ranking for your
site).
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The third line contains 3 templates, yet still it is one line.
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First of all, the Overture returns the demand for the keyword we
provided. This is what the "main" template is for.
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Then it returns suggested keywords and the demand for them.
That's what the "keyword" and "number" template is for.
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If you check the "Get additional keywords from Overture" the program
will add the suggested keywords to your list of keywords.
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Use the "Combine" feature to generate a table containing the
results from both keyword ranking and site ranking tools.
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Before running it make sure both files that you are going to
use as an input were generated using the same list of keywords.
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This feature will allow you to run search on all SE you specified
in your description file and for
all results on the first N pages to grab keywords from the
KEYWORDS meta tag.
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This will give you a large list of keywords that you can feed to
the Keyword Ranking tool. Note that many, if not most of the
keywords that you get this way will not be relevant to your
site's topic - remove what you do not like before continuing.
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The Replacer Utility provides all you with
all functionality you need to successfully perform a
search engine position optimization of your Web site.
New features are added often. For now the Replacer can
automate the following tasks for you:
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Replace any text BETWEEN replacer-specific tags for all files in the
selected directory (with subdirectories). Very useful when
you need to change navigation bars or something like this
(Yes, you can do it using stylesheets. But Search Engines do not
like stylesheets, so it's your choice).
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Perform the web site visibility analysis. Visit one or more of
the Search Engines of your choice and find
out what is the rating of your Web site for each keyword
combination that you specified. Try to do it manually and you
will see why Replacer is a MUST.
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Visit Overture search term suggestion tool to find out how high
is the DEMAND for the keywords you are planning to use. It means
- how many people performed a search for this keyword. Targeting
keywords with low supply and high demand will
improve site traffic signifficantly.
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Get keywords suggested by the Overture for all your "initial"
keywords. This way you can start say, with "hypnosis" and end up
with the list of most popular combinations that include this
word, like "learn hypnosis", "hypnotic seduction"...
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Visit the Search Engine of your choice to find out how high the
SUPPLY of the keywords from your list is. It means - how many
pages are "out there" competing with you for this keyword.
