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And if you ask the biologist "if it is true then how comes that
there are still any bacteria left" - the answer will be "secondary
sites". As the source is used completely - we need to move to the
next source. And that is where the community comes into play.
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As we need to increase web site ranking, keywords are
IMPORTANT. They are part of any seo ranking strategy
(at least of the working one).
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I am going to explain how to create list of keywords for the
eCommerce Experiment: index.html
page. We will move it to top ten in Google.
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It is important to realize that by making affiliate web site
and participating in any two tier associate program
no matter how good it is can only bring us the fraction of what
we can get by selling our own items.
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First of all, when the
ecommerce web developer is selling HIS products, he gets
100 percent and not 5-15 percent that the average
partner associate program will pay.
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Then (usually) we get
the E.mail of the buyer and therefore we can advertise other items
directly. Finally we can focus on the items we sell
(theme based seo). Doing that is still possible with the
affiliate items but not nearly as simple.
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This article will tell you what to sell, based on your knowleges,
hobbies and ideas.
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When someone links to your site from another Web site, it
will increase web site ranking with the Search Engines -
both YOUR web sire ranking and ranking of the site that is
linking to you.
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It is especially true if the name of the link is the same as the
TITLE tag of the page that you link to. Exchanging links is one of
the most cost effective and powerful ways of promoting your site...
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This article contains the "theory" behind the SEO strategy
that you as a ecommerce web developer might want to use
to move your pages to top ten search engine position.
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As this project is more about practice, there are also additional
articles focusing more on practical aspects of
search engine position optimization. They are all based on
the theory presented here.
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Here you will find some very basic statistics that I collected for
this site during the first few months of its work.
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Shortly after the visitor arrived to your page two decisions
are made: shall I leave immediately and if not
shell I come back again. The article covers some
aspects of making the user to stay and to come back.
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Also I know that all this stuff is based on common sense but it
is AMAZING how few people are doing it.
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The fact is - the visitor might be interested in what you are
offering, but still never return. It would be much better if he is
reminded about you, preferably - reminded more than once.
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That's
why you need the visitor's E.mail. Now - there are many things
that you can do with this valuable information. But all of them
are about reminding and building the interest.
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To make it easier for you, I pulled together a large checklist,
that you may use to make sure everything is done right.
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Using the autoresponder to
increase sales from your Web site.
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Small Profitable Web Site from scratch FREE course
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The course is based on the low cost "example Web
site" and covers its creation and promotion step-by-step. It consists of
five E.mails presenting all essentials of building a Web site that
attracts visitors, positioning it with Search Engines, creating the
customer base and building a revenue stream.
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Compare to $$$ that you
will have to pay elsewhere. All you need to do is to enter your name
(nickname will do) and E.mail address in the form below.
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If you have a Web page of your own, please feel free to offer
this class from your page. It will increase (at least I hope
so) value of your site and the visibility of my site.
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To offer this class you need toñopy the HTML code for the subscription
form from
any of my pages and paste it into your pages EXACTLY
as it appears.
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This site contains plenty of theory. All theory you need. However, we
need
hands-on experience, don't we? Let's walk together through a little, but
fully sufficient example. At the end of day 9 we will have a working
site, that is generating (hopefully) a profit stream and can be left
unattended for long periods of time.
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Well... Last time I left my site "unattended", the money that I paid
for the domain
registration run over, and as I forgot to put a checkmark in "auto renew"
field, or
because this field didn't work... Anyway, you always need to keep an
eye on things that you do not control directly. But most of the time
the site can be left unattended.
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Anyone can follow the steps I am going to outline, but only few will.
Most people
do not want to do something new. I hope you are not one of them. After
all,
it is so much fun to go online and to see another $20 on your account,
that
appeared since yesterday evening...
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First of all, we assume that you have something - anything - that you
want to share
with the world in exchange for money. If you are a software developer, it
is
going to be the software. If you are a cook, it will be a cookbook (ever
thought
about publishing a "Klingon cousine"? Don't. The trademark does not
belong to you).
If you are a nurse, write a broshure "taking care of old patients". If
you
are a fisherman...
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There are a lot of little things people study. Little - for them. But
you may be
sure there are some other people who are looking desperately for this
information.
The Internet is huge. HUGE.
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OK, you have the information to share. As for me, for this example I
am going to
share with the world the information about "Creating a small profitable
web
site in nine days". This site. The pages you are about to read.
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We are going to create a sceleton of the first page (this one). All
other pages will
use the same template, so you can say it is going to be a sceleton for
all pages.
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By the way, if you do not know HTML, you need to learn it. The
language is very simple,
unless you want to do very advanced things (you don't), and I have a
belief, that says that
without knowing HTML you will not succeed in Web promotion.
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But aren't there HTML editors, that can hide all the low-level details
from you? Yes,
and you don't want to use them. Why not? because they have their own
opinion on
what to put in the page that you are creating. Example?
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The following is an EMPTY (!!!) HTML file, that was
created by Microsoft Word. Try to view the HTML source, and you
will see a lot of text, that is invisible for the visitor and only making
your file larger.
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When you do Search Engine Positioning, you need to control every
character in
your web site. So - use some simple text editor, like Windows Notepad
(Click the Start button, select Run, type Notepad).
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We are going to add the content to the site. The text, that is your
unique knowlege.
We are also going to have a little discussion on the topic for a site.
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Adding the affiliate links. One of two ways to make money that we are
going to use in this
example (the second is to sell your own books or software) is to sell
someone's
merchandize for the comission. We will use Amazon, as I had only good
experience with
this company for few years. They pay, and they don't cheat.
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Adding keywords. Now THIS is going to be fun. Regardless the fact,
that I am going to
use the Replacer site optimization utility, it will be
time consuming and will require some learning, too. I am going to walk
you in very
little steps, so everything is going to work fine.
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Creating the eBook. If you are a software developer, you will add your
program to the site,
but for most people, it is going to be a broshure.