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To create a description
for Overture that can be used by SE ranking tool, simply follow
guidelines below.
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To learn more about the Overture in angle brackets,
see the chapter on SE keyword optimization.
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The first line in description file contains the name of the Search
Engine as it will
appear in the program's output file sample output.
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The second line is more interesting.
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Here is how it was created.
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First I started the Web Browser and went to Google.
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Then I performed
a search for the (quoted as I only need exact combinations)
sample text, like "nlp hypnosis".
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Then I clicked the page 2.
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The reason for going to page 2 is that the default URL for page 1
sometimes is simplified - the page number is not there.
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In case of Google the URL of the page 2 looks like this:
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I then replaced the start=10 with start=0 and bingo - it gives us
the first page:
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Now we need to edit the URL. First, replace the start=0 or
start=10 with the <counter> (no spaces inside).
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Then replace the nlp+hypnosis with the (again - no spaces between
the <and the keyword):
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What does it mean? The <counter> will be replaced by the
program with the current page number it wants to retrieve.
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And the keyword will be replaced with the list of our keywords
separated
with the "+" (that's how it is done in Google - the "+" is a
separator - see the URLs above).
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The third line of the SE description is used by the
SE keyword optimization tool.
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For the SE positioning tool you can put anything in there.
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The "Results file" is for the output. It will be overwritten every
time, so if you want to keep the previous file, rename it.
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The "Pages" edit box is for the number of pages you want to
scan.
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I used 5, as most of the time people do not search pass the
5th page of search results. You cannot go over 20.
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The next field is for the list of keyword combinations separated
with commas.
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Words inside the keyword combination are separated
with spaces.
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Finally, you need to know what to look for in the SE results page.
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I specified the "nlp4dummies" page as it is part of the URL of
the site and it is rather unique.
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If I wanted to search for my
other site, located at Geocities scan4news - I wouldn't not be
able to use part of the URL, as there is a dotcom with the same
word. But I can always use the full URL.
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Note that the entire search results page is searched for this text,
including links and so on. Not just the visible text.
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As the description file is very important, let's take a look at it
again.
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First of all, it is a small text file, that you need to have on your
disk, where the Replacer can find it (the Replacer can remember
the last path you provided).
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It is also a problem sometimes, as Search Engines are from time to
time
changing their format, so you will have to go there, look at the code
and update the description.txt accordingly.
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Don't worry, it happens once every few months, not every day.