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Anyone can follow the steps I am going to outline, but only few will.
Most people
do not want to do something new. I hope you are not one of them. After
all,
it is so much fun to go online and to see another $20 on your account,
that
appeared since yesterday evening...
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First of all, we assume that you have something - anything - that you
want to share
with the world in exchange for money. If you are a software developer, it
is
going to be the software. If you are a cook, it will be a cookbook (ever
thought
about publishing a "Klingon cousine"? Don't. The trademark does not
belong to you).
If you are a nurse, write a broshure "taking care of old patients". If
you
are a fisherman...
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There are a lot of little things people study. Little - for them. But
you may be
sure there are some other people who are looking desperately for this
information.
The Internet is huge. HUGE.
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OK, you have the information to share. As for me, for this example I
am going to
share with the world the information about "Creating a small profitable
web
site in nine days". This site. The pages you are about to read.
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We are going to create a sceleton of the first page (this one). All
other pages will
use the same template, so you can say it is going to be a sceleton for
all pages.
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By the way, if you do not know HTML, you need to learn it. The
language is very simple,
unless you want to do very advanced things (you don't), and I have a
belief, that says that
without knowing HTML you will not succeed in Web promotion.
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But aren't there HTML editors, that can hide all the low-level details
from you? Yes,
and you don't want to use them. Why not? because they have their own
opinion on
what to put in the page that you are creating. Example?
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The following is an EMPTY (!!!) HTML file, that was
created by Microsoft Word. Try to view the HTML source, and you
will see a lot of text, that is invisible for the visitor and only making
your file larger.
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When you do Search Engine Positioning, you need to control every
character in
your web site. So - use some simple text editor, like Windows Notepad
(Click the Start button, select Run, type Notepad).
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We are going to add the content to the site. The text, that is your
unique knowlege.
We are also going to have a little discussion on the topic for a site.
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Adding the affiliate links. One of two ways to make money that we are
going to use in this
example (the second is to sell your own books or software) is to sell
someone's
merchandize for the comission. We will use Amazon, as I had only good
experience with
this company for few years. They pay, and they don't cheat.
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Adding keywords. Now THIS is going to be fun. Regardless the fact,
that I am going to
use the Replacer site optimization utility, it will be
time consuming and will require some learning, too. I am going to walk
you in very
little steps, so everything is going to work fine.
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Creating the eBook. If you are a software developer, you will add your
program to the site,
but for most people, it is going to be a broshure.
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We are going to create the "free e.mail class", so that your visitor
can subscribe and
receive the mails during five days, one letter per day. I will also
explain why it is a
good idea to create opt-in e.mail list, rather than simply to publish the
same information
on the web site.
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We will register the domain name and find hosting provider for our
site.
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We will upload the site to the Internet and do minor remaining things
with
the Search Engines.
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We are going to add the "order" link to our site, so that the visitor
can
buy a book or a computer program. I will explain how to use services of
the online credit cards processing company.
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If you do a search in the Internet about
web site ranking strategy, custom ecommerce software,
online associate program, and generally on how to
become an online web marketing expert, you will find waste
amount of information.
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Everyone calls himself a guru and is willing
to teach you for the small (did I said - small? sorry, my mistake)
fee how to be a guru, too.
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A lot of this information
(on how to get seo position report, or
increase search traffic, and on
marketing statistics online and so on) is also available
for free, and some of these gurus are doing a really amazing job
of bringing it together in one package.
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I mean - will it work for me and you and not for some guys from the
success stories? That's what this site is about.
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I am going to show you how to create a Web Business right here on this
Web site,
using this same Web site as an example. Here you will find all the
necessary
explanations of what and why I am doing.
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I am going to show you how to create a Web Business right here on this
Web site,
using this same Web site as an example. Here you will find all the
necessary
explanations of what and why I am doing.
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So you will have, on one side, this
Web site, right in front of you, working and generating a revenue
stream, and on the other side, you will have detailed explanations
on why particular things are done in particular way.
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When you are done reading articles on this site, you will know how to
turn any idea, dream or hobby of yours into the profitable Internet
project.
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In the same time, you will be saved from the need to go through the
humiliation of the "first Internet project" yourself, you do
not need to do all the typical mistakes and you don't need to
"enjoy" the logical concequences of these mistakes.
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You will be
walked through the experience, step by step.