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Get keywords suggested by the Overture for all your "initial"
keywords.
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This way you can start say, with "hypnosis" and end up
with the list of most popular combinations that include this
word, like "learn hypnosis", "hypnotic seduction"...
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Visit the Search Engine of your choice to find out how high the
SUPPLY of the keywords from your list is.
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It means - how many
pages are "out there" competing with you for this keyword.
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Run a search on all SE you specified in your Replacer
description file and grab keywords from the first N pages
for all results.
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It means - steal KEYWORDS from your competitors.
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Download the Replacer archive. Unzip it in the directory where you
want
this program to resign.
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Some programs that you can download from this site can work
together.
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For example, the Trader
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Stock Downloader, together with the Cortex Neural Networks,
to analyze these data.
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If you want to have this kind of functionality,
you should create a common folder, called (for example) S_PROJECTS,
and to unzip all software in this folder. The sub-folders will be created
for
you automatically.
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When specifying options in your Winzip software, make sure that
all subdirectories (subfolders) are restored. Usually it is the default
setting
for the WinZip. Installation is complete.
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On 20-May-2003, the S.Projects changed the passwords for all the
software.
If you have purchased the software before this date, we strongly advice
you to make a backup copy of the entire folder, prior to re-downloading.
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If you choose to register the Replacer, you will
need to enter the password (provided by e.mail after the registration)
into the
registration prompt.
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Replace operations with tags
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The following is an example of a task where the Replacer
can be very useful. You have a Web site. You have a copy of it
on your local disk of course, and you want to make some changes.
For example, you want to replace the table that looks like:
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Assuming that this is the main navigation table of your site,
you will have two copies of it in every HTML file - one at the
top of file and one at the bottom.
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Replacing it in all 198 files
that you have can be time consuming, especially if it is done
every time you add or change links (once a week?).
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With the Replacer you can create the Replacer-specific
tag around your navigation table, that will look something like that:
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When the replacer finds this construction, it will find the
this_is_nav_table variable it its database and insert whatever
text is associated with it between the opening and closing
tags.
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What is the Replacer database? Technically, not a database.
It is a text file that contains names of variables and the text
associated with them, so let's call it a description file.
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Also we need to list file extensions - we do not want to replace
something in the GIF files by accident! To do it we place the
mandatory first line (it can me multiline) in the description file:
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It is important that the <!-- replacer_this_is_nav_table -->
is positioned at the beginning of a new line of a description file:
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Here you can take a look at the sample search and replace
description file or to take a look
at the one that comes with the Replacer archive.
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The main screen of a Replacer looks like this
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The Source File field is for the description file and the Target
Directory field is for the directory that contains files to be
modified.
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When you do aggressive search engine positioning it is very
important to know how high your web site is ranked by the
Search Engines.
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Ideally you want to be able to find out on which
of the SE result page is your web site located - if it is there at
all ;)
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To do it by hand you need to perform the following series of
operations:
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For each keyword combination (for example from the META KEYWORDS
of your Web page) perform the search in each of the SE you are
trying to position your site with.
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If your site is not on the first results page - click on the second,
wait until it opens and check if your link is there.
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And so on - for each SE, for each keyword combination and for each
page - until you found your link or until you give up.
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The Replacer utility can do it for you. Take a look at the
sample output of web site performance analysis
that I did for one of the sites of mine.
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First, it will provide you with the positions (page numbers)
for all your keyword combinations.
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The list is unsorted, as all SE are presented in one table.
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If the page was not found, the 100 is assigned as the number of page.