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What freebies should we provide, and what else can we do to make
them come back and eventually - to buy something?
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A little NLP-based discussion on visitor's psychology...
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More details on Free Information that the site should offer.
Because making affiliate web site will not help if the visitor
does not stay! And to make them stay we need to make them
interested. To do so we have to figure out what kind of visitors
to expect and what are they looking for on the first place, what
are they looking for in general, what other areas are of interest
for them and are there anything they need but do not know about it
yet.
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We will talk about the Partner Associate Program
opportunities available in the Internet and the differences
between them.
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If you want to learn all about affiliate program concept,
all you need to do is to go online. There are many sites each
offering their own version of the affiliate program index
with rankings and discussions of the programs available.
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But I am not
going to review them one-by-one, as just going through the
affiliate partner and associate program links can take hours.
Boring. Instead I am going to figure out what is it
we need and then most of these programs will be left out of the
"radar" automatically.
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After we reviewed the main types of affiliate programs and the
decision was made to use the pay per purchase affiliates, the next
question is - which ones? There are literally thousands of affiliate
programs out there. Before we even begin making affiliate web
site
we need to make this choice.
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After the site is more or less running you will notice that the Web
traffic is growing exponentially. For a little while. This kind
of growth is very well known in biology - it happens if you
put the bacteria into the suitable nutrition-rich environment.
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And if you ask a biologist "what will happen next", the answer will
be "a saturation". We can only get that much from the Search
Engines and as we reach that limit the exponential growth slows
down.
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It is not likely that it will drop (but it happened with the
profits of dotcoms, didn't it?) but it is always a good idea to
assume that if the business is not expanding it might collapse.
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And if you ask the biologist "if it is true then how comes that
there are still any bacteria left" - the answer will be "secondary
sites". As the source is used completely - we need to move to the
next source. And that is where the community comes into play.
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As we need to increase web site ranking, keywords are
IMPORTANT. They are part of any seo ranking strategy
(at least of the working one).
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I am going to explain how to create list of keywords for the
eCommerce Experiment: index.html
page. We will move it to top ten in Google.
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It is important to realize that by making affiliate web site
and participating in any two tier associate program
no matter how good it is can only bring us the fraction of what
we can get by selling our own items.
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First of all, when the
ecommerce web developer is selling HIS products, he gets
100 percent and not 5-15 percent that the average
partner associate program will pay.
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Then (usually) we get
the E.mail of the buyer and therefore we can advertise other items
directly. Finally we can focus on the items we sell
(theme based seo). Doing that is still possible with the
affiliate items but not nearly as simple.
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This article will tell you what to sell, based on your knowleges,
hobbies and ideas.
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When someone links to your site from another Web site, it
will increase web site ranking with the Search Engines -
both YOUR web sire ranking and ranking of the site that is
linking to you.
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It is especially true if the name of the link is the same as the
TITLE tag of the page that you link to. Exchanging links is one of
the most cost effective and powerful ways of promoting your site...
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This article contains the "theory" behind the SEO strategy
that you as a ecommerce web developer might want to use
to move your pages to top ten search engine position.
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As this project is more about practice, there are also additional
articles focusing more on practical aspects of
search engine position optimization. They are all based on
the theory presented here.
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Here you will find some very basic statistics that I collected for
this site during the first few months of its work.
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Shortly after the visitor arrived to your page two decisions
are made: shall I leave immediately and if not
shell I come back again. The article covers some
aspects of making the user to stay and to come back.
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Also I know that all this stuff is based on common sense but it
is AMAZING how few people are doing it.
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The fact is - the visitor might be interested in what you are
offering, but still never return. It would be much better if he is
reminded about you, preferably - reminded more than once.
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That's
why you need the visitor's E.mail. Now - there are many things
that you can do with this valuable information. But all of them
are about reminding and building the interest.
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To make it easier for you, I pulled together a large checklist,
that you may use to make sure everything is done right.
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Using the autoresponder to
increase sales from your Web site.
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Small Profitable Web Site from scratch FREE course
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The course is based on the low cost "example Web
site" and covers its creation and promotion step-by-step. It consists of
five E.mails presenting all essentials of building a Web site that
attracts visitors, positioning it with Search Engines, creating the
customer base and building a revenue stream.