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It will be something like (plus HTML tags) "Results 1-10 of about 2300". We need to specify the search template for this page. In the Google case it will be:

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You can see that the "*" replaced the part that can vary.

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To find a demand we use Overture Search Term Suggestion Tool. It will return the number of times particular keyword was used to search the Overture during the last month.

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Find the "Overture in angle brackets" block in the se_pos_dsc.txt file (you can save this file under the different name). The second line describes the template for the query and you should already be familiar with it from the previous chapter (finding SE ranking for your site).

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The third line contains 3 templates, yet still it is one line.

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First of all, the Overture returns the demand for the keyword we provided. This is what the "main" template is for.

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Then it returns suggested keywords and the demand for them. That's what the "keyword" and "number" template is for.

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If you check the "Get additional keywords from Overture" the program will add the suggested keywords to your list of keywords.

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Use the "Combine" feature to generate a table containing the results from both keyword ranking and site ranking tools.

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Before running it make sure both files that you are going to use as an input were generated using the same list of keywords.

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This feature will allow you to run search on all SE you specified in your description file and for all results on the first N pages to grab keywords from the KEYWORDS meta tag.

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This will give you a large list of keywords that you can feed to the Keyword Ranking tool. Note that many, if not most of the keywords that you get this way will not be relevant to your site's topic - remove what you do not like before continuing.

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The Replacer Utility provides all you with all functionality you need to successfully perform a search engine position optimization of your Web site. New features are added often. For now the Replacer can automate the following tasks for you:

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Replace any text BETWEEN replacer-specific tags for all files in the selected directory (with subdirectories). Very useful when you need to change navigation bars or something like this (Yes, you can do it using stylesheets. But Search Engines do not like stylesheets, so it's your choice).

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Perform the web site visibility analysis. Visit one or more of the Search Engines of your choice and find out what is the rating of your Web site for each keyword combination that you specified. Try to do it manually and you will see why Replacer is a MUST.

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Visit Overture search term suggestion tool to find out how high is the DEMAND for the keywords you are planning to use. It means - how many people performed a search for this keyword. Targeting keywords with low supply and high demand will improve site traffic signifficantly.

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Get keywords suggested by the Overture for all your "initial" keywords. This way you can start say, with "hypnosis" and end up with the list of most popular combinations that include this word, like "learn hypnosis", "hypnotic seduction"...

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Visit the Search Engine of your choice to find out how high the SUPPLY of the keywords from your list is. It means - how many pages are "out there" competing with you for this keyword.

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Run a search on all SE you specified in your Replacer description file and grab keywords from the first N pages for all results. It means - steal KEYWORDS from your competitors.

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When specifying options in your Winzip software, make sure that all subdirectories (subfolders) are restored. Usually it is the default setting for the WinZip. Installation is complete.

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On 20-May-2003, the S.Projects changed the passwords for all the software. If you have purchased the software before this date, we strongly advice you to make a backup copy of the entire folder, prior to re-downloading.

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If you choose to register the Replacer, you will need to enter the password (provided by e.mail after the registration) into the registration prompt.

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The following is an example of a task where the Replacer can be very useful. You have a Web site. You have a copy of it on your local disk of course, and you want to make some changes. For example, you want to replace the table that looks like:

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Assuming that this is the main navigation table of your site, you will have two copies of it in every HTML file - one at the top of file and one at the bottom. Replacing it in all 198 files that you have can be time consuming, especially if it is done every time you add or change links (once a week?).

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With the Replacer you can create the Replacer-specific tag around your navigation table, that will look something like that:

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When the replacer finds this construction, it will find the this_is_nav_table variable it its database and insert whatever text is associated with it between the opening and closing tags.

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What is the Replacer database? Technically, not a database. It is a text file that contains names of variables and the text associated with them, so let's call it a description file. For example:


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